If you don’t have a PhD in Poultry, it’s almost impossible to decipher the misleading labels on chicken products. Despite propaganda, conventional chicken farming is virtually unregulated, as chickens are excluded from federal animal protections that govern beef and pork industries. What does this look like? Up to 30,000 birds kept in artificially-lit sheds with little or no outdoor access. Their grain and soy-based feeds are often medicated to control parasites, promote muscle growth, and prevent diseases that arise in this environment.
Our chickens don’t just have the freedom to cross the road. They roam free on grassy pastures to forage for bugs and worms, getting exercise that makes their meat oh-so tender and juicy. When you add Local Roots chicken to your plate, you bring empowerment to your protein by eliminating added hormones, antibiotics, and GMOs. This is a Food Fix that gives you maximum flavor minus the unappetizing amounts of pollution that come from industrial farming systems.
Local Roots meat is handled with care and you can taste it. There are no preservatives, nitrates or funky chemicals. It's super fresh.
Jenn de la Vega.
Chef & Cookbook author