Local Roots NYC is a minority female-owned small business that connects New Yorkers with local farmers and sustainable purveyors. With a dream team of food enthusiasts, home cooks, community advocates, and agriculture experts, we’re on a mission to heal the food system, one flavonoid-filled piece of produce at a time (find out why we love flavonoids here).

You might say it all began at a psychedelic rock concert when Local Roots Founder, Wen-Jay Ying, was backstage with The Flaming Lips. The lead singer of the band shared his advice with her to focus on the local community. Luckily for us, that’s exactly what she did.

Since the first market pickup in 2011, Local Roots has been a community-oriented business that combines grassroots energy, on-the-ground experience, and an obsession with soil health to build the local food utopia we envision for fellow New Yorkers and family farmers. 

Today, you’ll find our female-led team running around to distribute over 60,000 pounds of sustainable produce a year — connecting 1,500+ New York households with freshly harvested and nutrient-dense food sourced from over 15 family farms and 20+ small-batch purveyors. 

Our small team is dedicated to nourishing New Yorkers the best way we know how — with thoughtfully grown ingredients that empower you to support the local economy while being part of a transparent and equitable food system.

Meet Wen-Jay

Food lover. Farm fan. Sustainability expert. Our fearless founder is all about creating a real life utopia by building meaningful relationships rooted in food. Combining first generation hustle with female intuition, Wen-Jay Ying leads Local Roots and our regenerative agriculture revolution.





Wen-Jay Ying

Founder & CEO

Camryn Hellwarth

Director of Programming & Community Engagement

Demian Nunez

Ops Team Lead

Matt Harrison

Warehouse Associate

Rosie Lombardi

Social Media & Content Creator


Delicious, farm-fresh harvests are closer than you think.