Join Our Team

Available Positions
Digital Marketing Strategist
Market Site Leader
Content Creator Volunteer
Community Champion
Farm to City Volunteer
Street Team

Digital Marketing Strategist
At Local Roots NYC, our mission is to heal the food system by connecting New Yorkers with high quality and sustainable produce from local farms and producers. Since our start in 2011, we’ve developed our own style of grocery shopping that’s social, convenient, and #notachore, a community of food + sustainability conscious consumers, relationships with farmers that are passionate about feeding people nutrient-dense, fresh produce - and we’re dedicated to continuing to innovate how people connect with food and their experience with local produce. We are proud to be a small business that provides an ethical product + service while supporting local, regenerative farms and feeding thousands of New Yorkers.

Responsibilities

  • Responsible for creating a measurable and repeatable community strategy to drive engagement, awareness, word of mouth marketing and acquisition
  • Identify & create relationships to drive brand awareness and adoption with key New Yorkers in local markets & communities (Influencers, Customers, Corporate)
  • Develop Brand Ambassador guidelines to empower ambassadors to become key story tellers for the brand and create UGC content and develop metrics to determine success rates of brand ambassador program
  • Build community engagement strategy and source and manage local partnerships at value-aligned businesses/events to drive awareness and ongoing engagement
  • Collaborate with founder to build messaging/creative strategy for digital platforms (Instagram, Pinterest, Facebook, Klaviyo, Shopify, Youtube, Ticktock) and brand ambassador program based on analytics + customer research
  • Responsible for analyzing both qualitative and quantitative insights and creating a weekly report to share with the founder
  • Increase click and open rates and sales rates in weekly newsletters Increase engagement, followers, and sales on social platforms through compelling dish/produce photography + copy based on demographic research and analytics
  • Create daily social media content and weekly newsletter content
  • Additional projects will pop up. We are a small business and we all wear multiple hats.



Qualifications

 

  • Bachelor's degree in marketing plus 2+ years of experience in marketing, strategic partnerships role and/or building and scaling a community or membership program
  • Proven success rates in growing social followers, engagement, and product clicks, open + click rates in newsletters, developing and increasing customers through brand ambassador programs
  • Ability to take beautiful photographs of your homemade dishes and Local Roots produce
  • Experience with recipe development + food styling
  • You are a community builder, both digitally and IRL
  • You are driven and thrive by scaling community and love people, cooking, and produce
  • Demonstrated leadership, independent work ethic and supports a team
  • Ability to create effective messaging strategies and tell compelling stories about our products and business to any audience through multiple digital platforms
  • Strong collaboration and communication skills; must be personable yet persistent
  • Ability to think on your feet and move quickly in a fast-paced environment Strategic mindset and understanding of how community and product education impacts business strategy while being budget-conscious
  • Possess an entrepreneurial and founder mindset, is a true hustler and ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
  • Ability to thrive and be resourceful in a fast-paced environment 
  • You've mastered the art of multitasking, are extremely detail-oriented and meticulous about your task list. Maybe you even organize your email inbox into color coded folders


Time Commitment: Part time to transition to full time after 2 months

Compensation: Based on experience
To apply: Send a resume and cover letter to wenjay@localroots.nyc with subject line "Digital Marketing Strategist" by December 25



VOLUNTEER OPPORTUNITIES
Our volunteers play an integral part in healing our food system. The local food and sustainability movement can only grow with the support of a community. By becoming a part of our local food family, you'll get hands on experience and learn more about how food gets from farm to table.

Market Site Leader - Apply here
Are you passionate about local and sustainable food, healing the food system, and cooking? Are you looking to get to know your community and build new relationships with foodies in your neighborhood?

The Local Roots Market Leader is the friendly face who helps our members pick up the season's best ingredients. The ideal market leader is outgoing, friendly, and shares information about each week’s bounty (including information about our farms, recipes, tasting notes, tips about sustainability, and more!). This fun opportunity is great for someone seeking to build their community and get plugged into the heart of healing the food system in New York City!

We’re looking for someone who:

  • Is passionate about local ingredients, seasonal produce, and home cooking!  

  • Is outgoing and friendly, who is able to clearly communicate announcements, information about each week’s share, answer questions to prospective members, and build rapport and relationships with the Local Roots community. 

  • Has a can-do positive attitude and entrepreneurial spirit who’s able and willing to do whatever it takes (e.g. lifting boxes, signing up new members, making sales, problem solving, and multi-tasking).

  • Is organized and can make the commitment to volunteer throughout the season.

  • Has a growth mindset who loves to receive and give feedback. 

Your Role at the Market is to: 

  • Commit to running a single market for a full season (12 weeks)

  • Setup and breakdown the market site each week

  • Curate a beautiful market experience for our Local Roots members

  • Assist Local Roots members in picking up their groceries 

  • Engage with Local Roots members by sharing notes about the seasonal produce, creative cooking tips, recipe ideas, and what you learn about our farmers and purveyors

  • Post flyers in your market neighborhood twice a season and help us build our local community!

  • Build community around local food in your neighborhood

The Time Commitment is: 

  • One day a week, for one season (12 weeks)

  • 3-4 hours a week to set-up, run the market, and clean-up 

  • Two training sessions before your season

We are SO GRATEFUL FOR OUR VOLUNTEERS! 

Our Market Leaders are the core of our community and we want to thank you with a complimentary weekly vegetable share, including five varieties of organic veggies from our local farmers (click here for examples of our amazing shares). Plus, enjoy a 15% discount on all our other share offerings, including cheese, milk, meat, eggs, fruit, and more!

How do I become a Volunteer Market Leader?

  1. Apply here. Applications for the fall season (September - November) will be open from June - July 31st. 

  2. We will reach out to schedule a 15 min video conference to get to know you!

  3. If you’re a good fit, attend the two training sessions

 

Content Creator Volunteer

This position gives you the chance to play an essential role in connecting​ ​New Yorkers with the critical information they need to get to know their food. By creating unique and engaging content, you’ll provide our food community with cooking tips, stories about our farmers, facts on food transparency, and much more. 

Example projects and responsibilities:

  • Review video interviews with our farm partners and identify sections to share on social media platforms

  • Create Instagram stories​, gifs, and visual content​ around ​easy recipes, farmer profiles, produce features, and ​food transparency issues to make information clear and easy to digest​ (ex. What does pasture-raised label mean on egg cartons?)​

  • Pitch ​content ideas on sustainability/wellness/food systems ​to founder​

  • Write, edit, format, and post blog content​, optional​

  • Create a social media calendar and draft posts for Instagram and Facebook 

This is an opportunity for social media-savvy writers and food nerds to build up a portfolio while reaching hundreds of food loving New Yorkers to help inspire a more sustainable and flavorful food system.

Qualifications

  • Highly motivated and independent worker, capable of taking initiative on specific projects

  • Experience copy editing, writing, formatting text and images

  • ​Experience with Adobe or graphic design platform​

  • Able to communicate questions to team and ask for feedback or clarification when needed

  • Curiosity and enthusiasm for sustainability, local food systems, cooking, writing, and media

  • Experience creating content for other publications or your own blog or social platform (preferred)

  • Basic photography skills (preferred)

Time Commitment: 

  • 3 months or longer

  • 6-12 hours a week, depending on your schedule and availability

We are SO grateful for our volunteers!

Our volunteer team is the core of our community and we want to thank you with a complimentary weekly vegetable share, including five varieties of organic veggies from our local farmers​.​

To apply, send over your resume, one writing​/graphic design​ sample​ to info@localroots.nyc. 

Community Champion

Join us to become a liaison between new Market Sites and the neighboring community as you help bring the season’s best ingredients to more New Yorkers. Community Champion will be the go-to person for all things local and delicious in their communities.

Example projects and responsibilities:

  • Garner support and gain subscribers by collaborating with market host sites

  • Actively engage your network through outreach to the community, and marketing of new market sites through flyering, emails, sharing discount codes, and social media posts

  • Host a Local Roots Dinner party for your friends and family

  • Attend 1 pre-season Site Leader Training

  • Help obtain a minimum of 25 vegetable so we can grow new market sites throughout the city

Qualifications

  • Passionate about local food systems, creating accessible fresh food, and sharing the Local Roots mission

  • Experience leading community or volunteer events/activities

  • Eagerness to bring local food options to your neighborhood

  • Outgoing, confident in approaching people and conveying information about Local Roots markets and partner farmers

  • Great at multitasking and thinking on your feet to come up with create solutions to unexpected setbacks

  • Entrepreneurial spirit and grassroots marketing mentality

  • Active in social media and proficient in food photography, preferred but not required

  • Sales or customer service experience (preferred)

We are SO grateful for our volunteers!

Our volunteer team is the core of our community and we want to thank you with a complimentary weekly vegetable share, including five varieties of organic veggies from our local farmers (click here for examples of our amazing shares). Plus, enjoy a 15% discount on all our other share offerings, including cheese, milk, meat, eggs, fruit, and more!

To apply, send over your resume, one writing sample,  and one example of a blog topic you think would be brand aligned with Local Roots NYC and our mission. Email info@localroots.nyc.

Time Commitment

  • 3 month minimum

  • 6-12 hours per week, depending on your availability and schedule

Farm to City Volunteer

We are seeking passionate local food lovers to work closely with our office team 

Example projects and responsibilities:

  • Research and adapt seasonal recipes that are curated based on weekly selections of ingredients supplied by our partner farmers and purveyors

  • Assist in social media engagement, draft posts, take photos to highlight seasonal ingredients

  • Research potential partners for events and promotion, building relationships with like-minded businesses in the food community

  • Pitch event ideas, conduct outreach to venues and event partners, lead event planning and execution

  • Update website with new seasonal images, farmer information, blog posts, event details, etc.

  • Projects can be catered based on your interests and experience!

Qualifications

  • Passionate about local food systems and knowledgeable about food businesses/organizations in NYC

  • Independent worker who is able to take initiative on projects

  • Curious about sustainable farming and impacts of regenerative agriculture

  • Clear writing style and ability to communicate well with others

  • Experience with food photography (preferred)

  • Experience or interest in event planning (preferred) 

  • Experience with creating content on Instagram for business purposes (preferred)

  • Experience with Adobe Suite or Photoshop (preferred)

Time Commitment:

  • 3 months minimum

  • 6-12 hours per week, depending on your availability and schedule

Compensation:

Our volunteer team is the core of our community and we want to thank you with a complimentary weekly vegetable share, including five varieties of organic veggies from our local farmers (click here for examples of our amazing shares). Plus, enjoy a 15% discount on all our other share offerings, including cheese, milk, meat, eggs, fruit, and more!

To apply, send over your resume, one writing sample,  and one example of a blog topic you think would be brand aligned with Local Roots NYC and our mission. Email info@localroots.nyc.

Street Team
This is a volunteer position with minimal time commitment. Help us put flyers up at neighborhood cafes, leave postcards at events, or offer produce samples at our markets. 

Email info@localroots.nyc to sign up and help us spread the word about why local food is so important! 

 

Ready?

Delicious, farm-fresh harvests are closer than you think.


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